First Impressions- The Power in a Picture

- January 15, 2018

Between 77% and 99% of home buyers start their search online, depending mostly on their generation. That means the first glimpse they get of your home will be through photographs and a short message about your home. This might be through social media, a home website, email, advertisement, the list goes on... The fact is that the listing, the pictures, the information out there need to be accurate and actually GOOD.

Number one is photography. These pictures are going to be what draws someone to buy your home. Something as simple as the lighting being off can turn people away. People like pretty things. Shiny things. Nice things. So make that first impression the best that you can.

First off- Start with a professional photographer. The cost is minimal in comparison to the return. After all, the more exposure you get for your home, the more buyers looking, and the more people sending you offers. When offers are competitive, you can be more selective. Sell your home faster and for more money. Which after all, is the ultimate goal.

I work with Mike Trigg at Mike Trigg Films. His prices are competitive, and his work phenomenal! We provide a free video walk through and professional photographs with every listing.

Just some do's and don'ts-

DO NOT use blurry photos.

DO use clear pictures with good lighting. Don't take outside photos at night unless you are showcasing the lights.

DO NOT include photos that don't add value.

DO showcase highlights, fixtures, cabinets. You don't need a pictures of a flat mirror, the toilet, the ceiling. If you are not showing something great about the home- the photo is not doing it's job!

DO NOT use a fish eye lens. Nothing good ever came from it.

DO use a wide lens. It helps the viewer get a better grasp of size, and can even open up those smaller rooms.

DO NOT include the clutter.

DO take as much out of the homes as possible. Include very minimal decor and nothing personal if you can. Your style may not be the buyers, and some things can be hard to look past.